Ryan Grissinger

Building AI-native technology advisory and implementation services for home services companies in the $500K to $50M revenue range. Helping operators build scalable technology systems based on 17 years of experience building technology for home services companies, including pioneering operations and marketing automation at Feazel Roofing (2008-2010) and scaling Roof Maxx to 350+ franchise dealers as CTO.

• Advising home services companies on CRM selection, process automation, and AI implementation
• Developing AI-powered tools for lead qualification, customer communication, and operational efficiency
• Building RAG-based systems that reduce manual work 60% while improving response quality
• Using deep home services domain expertise to bridge the gap between technology and field operations

Co-founded and served as CTO, leading all technology, product, and engineering functions as the company scaled to 350+ franchise dealers nationwide. Built custom dealer management platform, managed team of 12, and served on senior leadership team.

• Scaled operations from startup to 350+ dealers with end-to-end technology strategy supporting 8 consecutive years of revenue growth
• Built RoofMaxxConnect, custom dealer platform serving 1,500+ users and processing 10,000+ leads per week with automated billing ($1M+ monthly)
• Selected and implemented enterprise CRM (HubSpot) after thorough evaluation. This decision supported entire growth trajectory
• Built and mentored high-performing team of 12, established Agile practices for sustained delivery; championed AI adoption with GitHub Copilot/ChatGPT for developers and cross-departmental training programs, increasing developer productivity 30%+
• Built reliable technology infrastructure with 99.9%+ uptime across 8-year period; participated in senior leadership strategic planning using EOS framework for 7 years
• Built lead attribution and routing systems tying national campaigns to dealer performance with UTM tracking, geo logic, round-robin rules, and program preferences
• Company transitioned to enterprise leadership for acquisition preparation; remain significant equity holder

• Directed up to six developers across multiple projects (Laravel, Ionic, Angular)
• Balanced coding responsibilities with project leadership and client engagement
• Delivered on-time, in-budget software solutions aligned to business needs

Hired with the mission "automate this company" by CEO Mike Feazel. Built complete technology ecosystem transforming operations and pioneering marketing automation for a growing roofing company. This experience established 17-year relationship with the Feazels and led to co-founding Roof Maxx in 2017.

• Built complete operations automation including job cost calculator (VBA) standardizing pricing, automated roof estimation and proposal generation, and virtual measurement using aerial imagery that eliminated field visits and enabled 10x estimate volume
• Pioneered marketing automation in home services (pre-digital era) including customer segmentation with 20-year database, lead attribution tracking measuring advertising effectiveness, and automated photo aggregation from aerial imagery, county auditor sites, and physical canvassing
• Developed real-time web platform (PHP/AJAX) synchronizing office and field operations, enabling instant data flow between office staff and field teams
• Proved system resilience during Hurricane Ike when power was out for 7 days and demand exploded - systems handled unprecedented volume while competitors were overwhelmed
• Technology Philosophy: "Software should serve the business, not vice versa" - built custom solutions when off-the-shelf tools failed to meet operational needs

(with gap for Feazel Roofing 2008-2010)

• Led teams of 20-30 employees; recognized for top performance and innovation
• Drove consistent revenue growth while improving operational efficiency
• Ranked top 5% of ~900 bankers nationally at JP Morgan Chase (2011-2013)
• Built deep understanding of customer acquisition, retention, and frontline operations that now informs how I build technology for sales teams
• This sales and operations experience provided the business context that shaped my approach to building technology at Feazel Roofing and beyond