Headshot of Ryan Grissinger

Ryan Grissinger

(614) 203-9405 | ryan.grissinger@gmail.com | linkedin.com/in/ryangrissinger

Major Projects & Portfolio

Below is a selection of my most impactful projects, showcasing how I blend strategic leadership with hands-on development to create scalable, secure, and user-focused solutions.

Key Projects

Roof Maxx Connect

Primary Architect & Developer

  • Engineered the core platform powering 300+ dealers, automating sales, lead management, and dealer performance tracking.
  • Integrated various CRMs (HubSpot, ClientTether, Dialpad) with custom algorithms for lead distribution, call tracking, and performance metrics.
  • Ensured high availability and scalability via optimized database queries, caching strategies, and secure role-based access control.

Maximum Velocity Project

HubSpot & Sales Process Overhaul

  • Completely revamped the HubSpot environment to streamline sales pipelines, automate reporting, and enhance cross-departmental visibility.
  • Implemented advanced lead-scoring, sales workflow automations, and dashboards for leadership, driving data-driven decisions.
  • Saved significant staff time and reduced errors through automated integrations between HubSpot and ClientTether, unifying communication touchpoints.

Dealer Award Gamification System

Boosting Engagement & Retention

  • Incentivized dealer network performance through a tiered award system with real-time progress tracking and achievement badges.
  • Increased dealer engagement and satisfaction, driving friendly competition that translated into higher sales and consistent product usage.
  • Leveraged Vue.js components and Laravel for streamlined development and smooth user experiences.

Weighted Dealer Selection Algorithm

Fair & Optimized Lead Distribution

  • Developed a formula that accounts for dealer territory, performance, and capacity to ensure equitable lead distribution.
  • Dramatically reduced lead disputes, bolstered revenue potential, and improved the overall fairness of the system.
  • Minimized manual intervention by integrating directly with CRMs and auto-routing new leads to the right dealer in real time.

Comprehensive KPI Dashboard

Real-Time Business Intelligence

  • Implemented dashboards for leads, ad spend, CPL, CAC, and dealer performance, enabling immediate insight into critical metrics.
  • Enabled executive-level decision-making with up-to-date data on marketing ROI, resource allocation, and dealer productivity.
  • Combined dynamic and static metric calculations for both real-time monitoring and historical trend analysis.

Backup & Disaster Recovery Interface

Safety & Redundancy

  • Built an intuitive web interface allowing quick database backups and one-click restoration for emergency scenarios.
  • Ensured data safety with automated daily backups, off-site replication, and monitoring alerts.
  • Reduced downtime and stress for admins, providing a straightforward failsafe mechanism for mission-critical systems.

AI & Automation Initiatives

Companywide Adoption & Efficiency

  • Integrated AI-driven text analysis for lead qualification, cutting response times and boosting conversion rates.
  • Introduced automation in repetitive tasks, freeing up team bandwidth for higher-value problem-solving.
  • Championed AI adoption across departments, fostering a culture of innovation that embraces experimentation and data-centric decision-making.

Want to Know More?

Feel free to connect on LinkedIn or send me an email if you’d like to dive deeper into these projects. Whether you’re curious about the architecture, business outcomes, or future collaborations — I’m happy to talk.