Ryan Grissinger
Case Studies
Selected work showing how I blend customer discovery with systems architecture to ship outcomes.
Service Platform for a National Dealer Network
Role: Co-founder, Director of Product • Discovery → Architecture → Delivery
Problem
Fragmented tools made lead handling, scheduling, and invoicing slow and error-prone.
Approach
Interviewed dealers and staff, mapped workflows, defined domain model, and shipped an all-in-one platform with clear KPIs.
Impact
- Scaled to 300+ dealers with reliable SLAs
- Shorter lead→invoice cycle time; higher close rates
- Reduced support tickets for core workflows
Revenue Attribution & Lead Routing
Role: Product + Architecture
Problem
National campaigns couldn't be tied to dealer results; routing was inconsistent.
Approach
Standardized UTMs, built geo and round-robin logic, integrated HubSpot/telephony, and set decision dashboards.
Impact
- Trustworthy spend→revenue reporting
- Faster time-to-first-contact
- Fewer routing disputes; fair load balance
HubSpot Revamp for Sales Velocity
Role: Product • GTM Systems
Problem
Messy pipelines and manual reporting slowed decisions.
Approach
Redesigned lifecycle, automation, and analytics; aligned ops, sales, and marketing on shared metrics.
Impact
- Cleaner pipeline hygiene and predictable handoffs
- Executive dashboards for CPL, CAC, RPL
- Time saved through automation and fewer errors
Reusable Systems I Bring
- People × Systems = Decision Quality × Delivery Velocity scorecard (interviews → adoption → cycle time → P0 rate)
- North Star + Pillars workshop to align bets and say no to noise
- Attribution & Routing blueprint for HubSpot + CRM + telephony
- Product Health KPIs dashboard kit (engagement, velocity, quality)
- Release Readiness checklist and GTM playbook
Speaking & Advisory
- Attribution that sales trusts: HubSpot to revenue
- Continuous discovery for SMB and dealer networks
- Practical AI in ops and go-to-market
Let's talk
Curious about architecture, outcomes, or fit? Connect or book 15 minutes.